Thai tourism targets wealthy Asian expatriates for industry increase

The Tourism Authority of Thailand (TAT) set their sights on the growing wealth of Asian expatriates as a possible boon for the Thai tourism trade. Chinese nationals residing in Cambodia and Laos have been particularly targeted due to their propensity for choosing Thailand as a location to send their children for schooling.
According to Oranooch Pakapan-Rutten, TAT’s marketing consultant for Cambodia and Laos, the potential for development lies in the overseas investors from Japan, Korea, and China who reside in these areas. These buyers frequently utilise their proximity to Thailand’s offerings, crossing the border to accumulate high-quality items and services, thus making them an attractive prospect for Thai tourism.
The existence of the new China-Laos high-speed rail service has opened up transportation opportunities, allowing Thailand to anticipate extra tourists from northeastern China through Vientiane in Laos, commented Pakapan-Rutten.
Pakapan-Rutten expounded further stating that the high-spending section of both Cambodia and Laos could be effectively inspired to increase their tourism experiences towards Thailand. This phase, primarily made up of employed people reaping the rewards from foreign investments of their countries, has already established a optimistic relationship with Thailand. Familiarity with Thai tradition and the perceived high-quality, yet inexpensive Thai tourism packages, make Thailand an attractive option.
She additional elaborated that roughly half of Cambodian and Lao vacationers opted for Thailand as a leisure vacation spot, with the remaining visitors embarking on medical and health check-up journeys.
The TAT disclosed that Cambodian tourists spent approximately 40,500 baht per trip on average, with a mean keep of over five nights. Comparatively, Lao visitors have been found to spend on average 31,489 baht, with a median stay of six nights, reported Bangkok Post.
Bonus of a visa waiver scheme for Chinese tourists using particular land borders, similar to Udon Thani from Laos and Cambodia, was mooted by Adith Chairattananon, the honorary secretary-general of the Association of Thai Travel Agents. Chairattananon proposed the waiver on grounds of already present demand, and to additional encourage vacationers looking for day trips to Thailand who are sometimes deterred by the present 2,000 baht visa-on-arrival charge..

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